Story
1890: Antonio was a traveling tailor…
Antonio was a traveling tailor, as he used to go from farmyard to farmyard in those days to redo the wardrobes of all the families.
Using sewing machines that each family owned, he repurposed existing garments, or made military blankets and cloaks from old sheets; shirts, trousers, coats, children’s aprons etc. , in exchange for food, accommodation and food to bring to their family.
1923: the firstborn Giuseppe …
the eldest son Giuseppe, after having learned “the art from the master” (terminology of those times) created a small tailor’s shop in his own home where together with his father they made tailor-made men’s garments, took the physical measurements of the customer, and drew the outline with chalk and the outline of the model; a precious book helped them to carry out the corrections on the head necessary to hide the physical defects of the clients.
They cut and basted the garment for a first test which served to define the proportions.
Subsequently, only the perimeter cuts were sewn with a Singer pedal, then proceeded with needle, thread and thimble until the end (in this phase the wives were also involved).
The garment was ironed using a rudimentary coal-fired iron (used until the end of the 1950s).
During the Second World War…
During the Second World War the family moved to Tripoli (Italian colony).
Giuseppe, together with another Italian known locally, opened a small Atelier in the city center with the aim of serving quality tailor-made products using only Italian fabrics to a selected clientele.
Subsequently, after the end of the war, with the arrival of the Americans and English, Giuseppe learned about mass-produced clothing and understood the importance of dressing more people with the study and development of sizes.
He therefore decided, taking inspiration from Ackermann, to continue on his own and expand the business. He purchased a very rare German machine (Strobel) for the lining of jackets, speeding up all operations, but he did not give up on tailor-made, rather he expanded it with the evening dress (an item much requested by American customers), tuxedo, tailcoat, taith ).
1956: Giuseppe returns to Italy …
Due to internal political unrest, Giuseppe and his family were forced to return to Italy.
Initially it wasn’t easy for Giuseppe, he encountered many difficulties in finding new customers, in Italy there was less demand.
After a few years he set up a packaging laboratory and began a collaboration with a large company in Milan which, believing in his potential, encouraged him to further develop his business.
Giuseppe did not like risks and preferred to give up.
This decision was not shared by his son Vittorio, who, despite himself, preferred to abandon his father’s career to start his own professional career.
The 70s: Vittorio entered an industry …
Vittorio entered a women’s clothing industry as a production manager. This first experience proved to be full of personal and professional gratification, as the technical skills acquired with his father combined with a more modern vision for the time, the organization and the management of line chains with balanced times gave tangible results both in terms of quality and efficiency.
A long period of professional success then began with collaboration proposals from numerous important companies and brands, and at just thirty years of age he obtained management.
80s/90s: Vittorio’s children …
His children freely chose to take up their father’s profession, entering the companies he managed to learn all the technical and practical notions, at the same time they also attended a prestigious fashion institute to complete their training.
1995: Corporate is born
Vittorio, considering the educational process of his children complete, decided to realize his dream, founding his own company in his city.
The CORPORATE.
DARIO NASUTI
Dario Nasuti, began his career in the world of fashion in 1993, as a pattern maker and prototype maker, while simultaneously attending a prestigious Milanese fashion institute.Over the years he has collaborated with brands, including: R. Cappucci,, G. Franco Ferrè, Fendi, Donna Karan, Vivienne Westwood, Wunderkind ed altri.
Dario in those years, acquires experience in the field of license management, starting from design to sale and delivery of the finished product to all customers in the world. Between 2010 and 2019, shortly before embarking on a new path as an artist and designer, he held the role of CEO of Onward luxury group, a well-known Japanese multinational owner and licensee of luxury brands; Jil Sander, Marc Jacobs, Helmut Lang, Hussein Chalayan, Antonio Berardi, Rochas and others.
Born and raised in the world of art and fashion, in an atmosphere that stimulated his imagination and allowed him to develop fervent creativity and practical ability.
In fact, he has always composed, decomposed and created art objects, from sculptures to interior design works up to the most recent lighting works.
And with this exhibition of Interior Design and Lighting works, Dario has decided to make his dream come true.
In his creations, a sense of dynamism and movement is evident.
Lover of fluidity, always looking for the evolution of state and matter.
Aware that what surrounds us is a determining part of the approach we have with ourselves, others and the environment, Dario creates furnishing accessories that become a pleasant ornament in any place.
Places are symbols of memories and moments to be experienced.
The objects in this collection give character to the environment and an artistic touch.
When Dario works he is inspired by the notes of progressive rock of the 70s.
